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About
OUR STORY
Our Origin
Ikitaria began with the meeting of Giovanni Frattari and Ikuya Odaka—two distinct professional journeys with complementary strengths. Their collaboration shaped a boutique advisory model built on cultural precision, strategic thinking, and practical execution.
Brand
As a bridge between Asia and Europe, we build a brand that makes the connections between the two cultures tangible — through events, products, and community.
Events
We organise authentic cultural experiences in both countries: Italian cultural experiences in Tokyo and Japanese tea ceremony workshops in Milan. Every event is designed to create genuine connections between the two cultures.
Limited-Edition Products
Our Ikitaria-branded products are limited editions blending Italian industrial culture with Japanese philosophy. Each piece is numbered and carries a story — not mere merchandise, but an object with genuine cultural meaning.
Community
Through events, products and collaborations, we are building a community of people who believe in genuine connections between Italy and Japan. Not followers — real relationships.
Collaborations
Are you a brand, craftsperson or cultural operator? Explore collaboration possibilities with Ikitaria.
Production
Our own farms produce olive oil, rare ingredients, and Japanese tea (matcha). The farm properties are also available for rent as agri-cultural hubs in an exceptional natural setting. Drawing from our hands-on farming experience, we continuously develop the latest agricultural technologies — including farm solutions powered by soil sensing and AI analysis.
Extra-Virgin Olive Oil
Organically grown olives, hand-harvested from our Italian hillside groves. Cold-pressed using traditional methods to produce an oil with a fruity aroma and a smooth, balanced flavour.
Matcha
Our matcha comes directly from Ikitaria's Japanese farm. Vivid green colour, intense aroma, and a flavour that balances sweetness and bitterness. Cultivation is supported by real-time soil sensing and AI analysis, ensuring consistent quality across every harvest.
Farm Rental
Our farm is available as an agri-cultural hub in an exceptional natural setting. Ideal for corporate events, team-building retreats, cultural workshops and themed experiences.
Half Day
4 hours — guided tour, olive harvesting, or matcha experience. Up to 20 people included.
Full Day
Exclusive use for a full day. Includes a traditional lunch and a choice of combined activities.
BtoB Support
We receive numerous consultations for cross-country business between Asia and Europe, offering support in market research, sales representation, local accompaniment, and introductions to the right contacts. We have a proven track record: commissioned by an Italian manufacturer, we developed new Asian markets and reached an agreement with a major trading company, resulting in significant revenue growth.
Market Research
In-depth analysis of the target market — competitors, consumers, distribution channels, industry trends. Structured, actionable reports.
Sales Representation
We act as your local representative in Japan or Italy, managing commercial relationships, negotiations and follow-up with selected partners.
Local Accompaniment
On-site support during trade missions, trade fairs and partner meetings. Cultural and logistical interpretation included.
Proven Track Record
Commissioned by an Italian manufacturer, we developed new Asian markets and reached an agreement with a major Japanese trading company, resulting in significant revenue growth. Our verified network of contacts in Japan and Italy is the result of years of hands-on work. Every project is handled with method: preliminary analysis, defined strategy, guided execution, and clear reporting.
| Service | Format | Indicative Price |
|---|---|---|
| Initial consultation | 60-min video call | Free |
| Market research — Basic | Written report, 2–3 weeks | From €2,500 |
| Market research — Extended | Report + interviews, 4–6 weeks | From €5,000 |
| Sales representation | Monthly retainer + commission | By agreement |
| Local accompaniment (day) | On-site in Japan | From €330 / ¥50,000 |
| Tokyo pop-up participation | Shared stand, Ikitaria event | From ¥80,000 |
THE TEAM
Founders
Giovanni Frattari
Leads project development on the Italian side. With experience in international B2B relationship management and market positioning, he coordinates the Italian team's operations and commercial development trajectories, including market entry processes for foreign markets.
Ikuya Odaka
Leads strategic and cultural alignment on the Japanese side. His in-depth knowledge of the Japanese market — contact networks, relational dynamics, and implicit cultural codes — ensures contextual accuracy and the quality of every professional introduction.
APPROACH
Operating Principles
Identity & Market Consistency
Every project is structured so the client's identity remains authentic in the new cultural context — without distortion or over-simplification.
Relationship-Centred Approach
Lasting value comes from the quality of professional bonds, not the speed of transactions. Every introduction is deliberate.
Cultural Precision
We understand the implicit codes of both markets: communication styles, decision-making rhythms, unspoken expectations.
Long-Term Vision
We work with a broad time horizon. Our goal is to build solid structures, not just execute one-off assignments.